My Customer Avatar

Hello Everyone, This is Suvendu Mohapatra here currently has no job and wish ro be an Entrepreneur working in Automobile garage equipments,Automobile detailing, Mutual fund,Term insurance and Health Insurance I products. My plan is to expand my business digitally so that I can compete in PAN-India. After admission  in the IDM course of Laxman Rekha Batch from our Mentor Mr. Deepak Kanakaraju of Digital Marketing, I found the right path of  service to mankind of my success.

After successful completion of my 1^st Assignment of Digital Marketing, I am here with my Second blog on “The Customer Avatar” which I learnt in my 2^nd Class of Internship program from our Mentor Digital Deepak Sir.

Buyer persona. Marketing persona. Customer avatar. Target market.My Authencity

These are the phrases that are used interchangeably to describe the fictional, generalized representations of the buyer persona most likely to purchase from you.

It is critically important to the success of your marketing, sales, product development, and delivery of services that you have a deep understanding of who your customer avatar is. What is a customer avatar? You've likely heard the phrase, "You can't hit a target you haven't set." This applies perfectly to the importance of having a clearly defined customer avatar, which will help you:

How to create my customer avatar

So, having a clearly defined avatar is important; the question is, "How do I create one?" Good news: it's not difficult if you ask the right questions in this Digital universe.

So I've created a complete client avatar template to help out. This template makes it easy to compile all of your information, knowledge, experience, and research into one beautiful and presentable format. 

Download your customer avatar template now and begin the journey of successful marketing, sales, product development, and delivery of services that will knock the socks off your perfect customers. 

Now, you could download the template I have created and begin filling it out right away, but the most effective client avatars are created with information based on market research as well as information that i gather from your current customer base.

I would suggest you take the time needed to gather the most accurate information possible to develop your business avatar. Here are a few ways:

• Use surveys to capture feedback from your existing customers
• Ask Your Target Market is a great solution for surveying a larger audience base
• Interviews capture valuable information, and allow me to dive deeper into the answers that are given by asking "why?" This lets you uncover the behaviors that drive them.

Multiple avatars

By now you might be thinking, "What if I have more than one avatar?" Having multiple avatars is perfectly fine. In fact, most businesses will have more than one ideal customer, especially if they offer more than one product or service. The best way to define your customer avatars is to tackle them one at a time. I would suggest that you start with the market that brings the most profit to your business (good idea, right?). Through this process, you may even find yourself realizing that your business is too broad and that you tighten up your product or service offering in order to really develop your niche and position yourself to deliver your best to that market.

Takeaways

At the most basic level, developing a my customer avatar will help me become more effective in my messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a surefire way to explode my business growth and customer service.

Create a negative avatar first to gain clarity about who you don't want to serve as a customer and who isn't a good fit.

• Give my customer avatar as client risk profiling, face, and a personal story to bring him or her to life. Be as specific as possible—the more details i have, the more me and my perfect customer will connect.
• Tackle one customer avatar at a time.
• Create your avatar based on market research and customer feedback rather than your own opinion and perception.

What is an Ideal Customer Avatar & How to create customer Avatar?

·         Demographic traits: List out your avatar's demographic traits (e.g., age, sex, education level, income level, marital status, occupation, religion, and average family size). This area is typically easy to define.

·         Psychographic traits: These are a little more complicated and require a deeper understanding of my client avatar. They're based on values, attitudes, interests, and lifestyle. Examples include: wanting a healthy lifestyle, valuing time with family, using google forms.Well, it is creating an IDEAL CUSTOMER AVATAR!!!

·         To build a my successful Client Avatar used this  Survey method by placing some question in Questionnaire. To develop market research.

·         Find the link to my survey.

·         https://docs.google.com/forms/d/e/1FAIpQLSdoAYBZBP2FYcNg3VgNiK1mQDNVlpSg_OObrSHSrULDwjVyxQ/viewform?usp=sf_link

·         Once i have data i need to analyse it and build my complete customer Avatar.

·         Here are few samples of the data I collected from 4 responses.

·         This is the simple data I collected to build my Customer Avatar.

Hello Everyone, This is Suvendu Mohapatra here currently has no job and wish ro be an Entrepreneur working in Automobile garage equipments,Automobile detailing, Mutual fund,Term insurance and Health Insurance I products. My plan is to expand my business digitally so that I can compete in PAN-India. After admission  in the IDM course of Laxman Rekha Batch from our Mentor Mr. Deepak Kanakaraju of Digital Marketing, I found the right path of  service to mankind of my success.

After successful completion of my 1^st Assignment of Digital Marketing, I am here with my Second blog on “The Customer Avatar” which I learnt in my 2^nd Class of Internship program from our Mentor Digital Deepak Sir.

Buyer persona. Marketing persona. Customer avatar. Target market.My Authencity

These are the phrases that are used interchangeably to describe the fictional, generalized representations of the buyer persona most likely to purchase from you.

It is critically important to the success of your marketing, sales, product development, and delivery of services that you have a deep understanding of who your customer avatar is. What is a customer avatar? You've likely heard the phrase, "You can't hit a target you haven't set." This applies perfectly to the importance of having a clearly defined customer avatar, which will help you:

How to create my customer avatar

So, having a clearly defined avatar is important; the question is, "How do I create one?" Good news: it's not difficult if you ask the right questions in this Digital universe.

So I've created a complete client avatar template to help out. This template makes it easy to compile all of your information, knowledge, experience, and research into one beautiful and presentable format. 

Download your customer avatar template now and begin the journey of successful marketing, sales, product development, and delivery of services that will knock the socks off your perfect customers. 

Now, you could download the template I have created and begin filling it out right away, but the most effective client avatars are created with information based on market research as well as information that i gather from your current customer base.

I would suggest you take the time needed to gather the most accurate information possible to develop your business avatar. Here are a few ways:

• Use surveys to capture feedback from your existing customers
• Ask Your Target Market is a great solution for surveying a larger audience base
• Interviews capture valuable information, and allow me to dive deeper into the answers that are given by asking "why?" This lets you uncover the behaviors that drive them.

Multiple avatars

By now you might be thinking, "What if I have more than one avatar?" Having multiple avatars is perfectly fine. In fact, most businesses will have more than one ideal customer, especially if they offer more than one product or service. The best way to define your customer avatars is to tackle them one at a time. I would suggest that you start with the market that brings the most profit to your business (good idea, right?). Through this process, you may even find yourself realizing that your business is too broad and that you tighten up your product or service offering in order to really develop your niche and position yourself to deliver your best to that market.

Takeaways

At the most basic level, developing a my customer avatar will help me become more effective in my messaging and cut through the noise in today's marketing landscape. Using it in combination with a solid lifecycle marketing strategy is a surefire way to explode my business growth and customer service.

Create a negative avatar first to gain clarity about who you don't want to serve as a customer and who isn't a good fit.

• Give my customer avatar as client risk profiling, face, and a personal story to bring him or her to life. Be as specific as possible—the more details i have, the more me and my perfect customer will connect.
• Tackle one customer avatar at a time.
• Create your avatar based on market research and customer feedback rather than your own opinion and perception.

What is an Ideal Customer Avatar & How to create customer Avatar?

·         Demographic traits: List out your avatar's demographic traits (e.g., age, sex, education level, income level, marital status, occupation, religion, and average family size). This area is typically easy to define.

·         Psychographic traits: These are a little more complicated and require a deeper understanding of my client avatar. They're based on values, attitudes, interests, and lifestyle. Examples include: wanting a healthy lifestyle, valuing time with family, using google forms.Well, it is creating an IDEAL CUSTOMER AVATAR!!!

·         To build a my successful Client Avatar used this  Survey method by placing some question in Questionnaire. To develop market research.

·         Find the link to my survey.

·         https://docs.google.com/forms/d/e/1FAIpQLSdoAYBZBP2FYcNg3VgNiK1mQDNVlpSg_OObrSHSrULDwjVyxQ/viewform?usp=sf_link

·         Once i have data i need to analyse it and build my complete customer Avatar.

·         Here are few samples of the data I collected from 4 responses.

·         This is the simple data I collected to build my Customer Avatar.

My EXPERIENCE with WORLD OF DIGITAL MARKETING

Myself Suvendu Mohapatra from coastal belt of odisha and B.E Mechanical engineer by qualification but I have 16 years experience in Sales and Marketing(Automobile Garage equipments) in Northern and western India,I have joined 9 estemeed company as employee in this span and started a startup but not succeed,with that previous experience this time I will try to be an employe of InvestingIQ and sastasunder,which has been idle since 1 year. As i am lucky enough to be the member of this Digitaldeepak event .I have catched the Train of 3rd batches i am in it.as it is a Laxman Rekha group,I wish to achieve my earnings of 1Cr atleast.The digital marketing internship program is organised by master guru of digital marketing expert brand name is Digital Deepak.

MY AIM & GOAL SETTING PRINCIPLE :-As I have experience in Automobile Garage equipments,Detailing,share market technical study and Sebi certified Intermediate Financial advisor for mutual fund distribution,Point of sales person for smapurn suraksha (Life Term,Health ,Vehicle  Insurance).My main motive of learning Integrated Digital marketing from DigitalDeepak in above specific direction to get higher growth trajectory for me and all peoples from B30 cities( tier2.tire3)by MassTrust from this program.As I am come from village of cuttack(Odisha) district and seen poverty,my target are

1.HEALTH

2.WEALTH

3.RELATIONSHIP(Mass Trust)

With Digital Deepak,IDM adopting Sales Strategies To Sustain In 21^st Century “Vuca” World

In this current circumstances of Novel Covid-19 VUCA (Volatility, Uncertainty, Complexity, and Ambiguity), As there is no predictability or approach to plan for ‘every issue' or problem that may arise, it becomes essential to plan for Digital markrting for ‘any issue' that may crop up of the above focus area.

Target:Digital Strategy for Higher penetration of SIP    (SystematicInvestmenPlan),Automobiles,servicing.Search Engine Optimization (SEO),Online Reputation Management, Free Webinars on Higher ROI and Invester Awarness.

Purpose :The objective of Digital Marketing is twofold; highlighting major challenges faced by sales functions and discussing the digital ideas being adopted for achieving sales turnover and customer retention in order to sustain in the 21^st Century VUCA world.

Approach:My IDM know how should be helpful to small business owners and customer awareness and digital marketing practices in services industries. The work therefore should be of helpful to both business owner and customer.

 y 

M

The role of Innovation and Digital technologies in selling financial products like share market technical analysis,mutual funds, insurance and Instacash savings and Automobile services,detailing is the discipline where this study can be used for further market penetration and Local Vocal Made in India.

My Moto Your bottom line Selling,Selling is service:The keys to collaboration.

                      

                                    THANK YOU